Category Archives: Social Media
Publicis Groupe Acquires Flip Media
PUBLICIS GROUPE ACQUIRES FLIP MEDIA, LEADING MIDDLE EASTERN DIGITAL AGENCY Paris, France, February 1, 2012 – Publicis Groupe (EURONEXT Paris: FR0000130577) announced today its acquisition of Flip Media, a leading digital agency network in the Middle East. Founded in 2003 and headquartered in Dubai (UAE), Flip Media has more than 100 employees across the Middle East [...]
Google+ for Brands
Confused about Google+? So are a lot of people, but with the launch of Google+ for brands last week there is a new platform in the social network ecosystem. Should your brand be on it? Only time will tell – our digital strategy team have put together a quick start guide for getting yourself up and [...]
VOTE FOR LEO BURNETT AT SXSWI 2012
Last spring, Leo Burnett and Arc Worldwide sent the largest delegation from an advertising agency to be inspired and collaborate with like-minded attendees at SXSW Interactive. And we weren’t alone. Last year’s conference was one of the most attended by our industry. For 2012, we’re hoping to help lead the conversation. One of the beautiful [...]
Of Men and Social Media
The stars were finally aligned and the right conditions were set for a perfect storm that manifested itself with a string of time bombs going off one after the other across the Middle East in a manner that caught so many people unawares, especially the deposed leaders themselves, but that a number of other observers, [...]
Knowing Your Audience
I’m currently reading “The Shallows” by Nicholas Carr. The headline is “how the internet is changing the way we think, read and remember”. I highly recommend it. I consume more info in a week than probably most people do in a year. I am addicted to content. I have multiple networks and sources of info. [...]
ArabNet 2011, Beirut, Lebanon
Our own digital strategist @AlexTohme was at ArabNet 2011 in Beirut – check out the following video recap from BeirutNightlife.
Earth Hour is Coming
This weekend is Earth Hour, on Saturday evening across the world millions of people will make a commitment to the environment and to changing the way we consume natural resources, starting off by simply turning off the lights for an hour – this year, the force isn’t solely behind turning out the lights, but going [...]
