Monthly Archives: June, 2011
Do Jordanians dream of digital sheep?
This article originally appeared in Communicate Beirut and was written by Samer Zouehid, a copywriter at Leo Burnett Beirut. The latest online trend in the region may not actually be a new software, or social network site, but a country. There’s something interesting happening in Jordan, and as a new generation of user friendly Jordanians [...]
Leo College is back
This June marked the return of the ever-rewarding Leo College. The program, which takes place twice a year, consisted of a series of internal workshops that were presented within the agency to help employees grow on a professional and personal level. Developed by experts from different departments in the agency, these engaging workshops were taught [...]
WILDFIRE: THE LANGUAGE OF THE 21ST CENTURY RECAP
We’re wrapping up the Cannes coverage from last week with some more video to share. A week ago today we presented our annual Wildfire seminar to a packed Debussy theatre in the Palais. Leo Burnett New York’s Michael Canning, Jay Benjamin and Kieran Antill joined WW CCO Mark Tutssel to talk about brands that are [...]
INTRODUCING THE NEW “COMMENT” AD ON FACEBOOK
This post was originally published by Carey Isom on the Leo Burnett Global blog. I’m very excited to announce that Facebook is launching its newest premium ad product today, appropriately named the “Comment” ad. Unlike any other existing premium ad unit, this is the first of its kind to be concepted by an agency, our [...]
Eight Cannes Lions at 2011 Radio, Media and Outdoor Awards Ceremony
CANNES – June 21, 2011 – Leo Burnett won eight Gold, Silver and Bronze awards during the Radio, Media and Outdoor ceremony held this evening at the annual Cannes Lions International Festival of Creativity. Leo Burnett Moscow won a Gold Outdoor Lion for its Lego campaign including “Spaceship,” “Beetle” and “Deep Space Explorer.” Leo Burnett [...]
The Language of the 21st Century at Cannes
An Oversized Alphabet Block Sculpture Lines the Stage at Ad Agency’s Annual Wildfire Seminar CANNES, FRANCE – June 22, 2011 – Today, Leo Burnett Worldwide introduced a new language – one that is centered on social media – at its Wildfire Seminar at Cannes Lions International Festival of Creativity. “The Language of the 21st Century,” [...]
WILDFIRE 2011: THE LANGUAGE OF THE 21ST CENTURY
Going to be in Cannes this week? If so, you won’t want to miss this year’s installment of Leo Burnett’s annual Wildfire seminar, Wednesday, June 22, at 16:30 (4:30) in the Debussy Theatre. “The Language of the 21st Century” will look at how the world’s great brands are speaking a new language of communication — [...]
Media + Advertising = Strategy & Execution Success
This post originally appeared on (Relatively) Digital, Lex Bradshaw-Zanger’s personal blog on the world of communications, online and offline. As the battle heats up in the advertising business and the friction between agencies, even those who are meant to be sister companies, grows even more severe the challenge laid out by Govindarajan and Trimble in [...]
Cannes Predictions 2011
Here they are, the official picks that comprise our 2011 Cannes Predictions Reel. For the 24th year, we’ve scoured the shows, consulted with experts and narrowed the field to an elite group of 40 Lion contenders. This year’s collection includes work from 14 countries, spread across multiple channels and product categories. Check out each contender [...]
